The network dedicated pharmacies & drugstores
Laboratoires SICOBEL developed for more than 20 years an expertise alongside pharmacies and drugstores through their dedicated PharmUp marketing team. An experience and daily support entirely dedicated to our customers’ development.
A team made of 70 collaborators dedicated to Pharmacies & Drugstores
MORE THAN 20 PHARMACEUTICAL REPRESENTATIVES FOR A CLOSE RELATIONSHIP AND ADVICE
Because consumers are demanding, so are our customers ! Over 20 pharmaceutical representatives, all over France, supporting our pharmacist and drugstores customers every day in their development. We prioritize field proximity facilitating a custom-made support and personalized advice.
Our representatives, expert in the pharmacy et drugstores universe, analyze your specificity- catchment area, traffic, merchandising plans, competitive intensity – and recommend brands that are most adapted to your sale point.
MORE THAN 35 BEAUTY ADVISORS TO BOOST THE SELL-OUT AT THE SALE POINT
The renown and strength of pharmacies and drugstores reside in the quality of the advice provided to consumers, awaiting technical answers, scientific and objective. It is in with this spirit that our team of 35 animator-trainers act in sales points and actively contribute to the development of the sell-out.
AN ATTENTIVE AND REACTIVE CUSTOMER SERVICE
To satisfy pharmacies and drugstores’s demands and constraints, the Sicobel-PharmUp customer service cultivates a taste for service: attentive, reactive, the team guarantees a continuum between the visit of the pharmaceutical representative, the order and the delivery.
We organize by processes, meeting customer service and the logistic platform, aiming at clarifying the exchanges to gain time and quality.
A SELECTION OF RESPONSIBLE BRANDS, UPTODATE WITH THE MARKET’S EXPECTATIONS AND OUR VALUES
We designed, exclusively for our pharmacies et drugstores customers, a catalog of clean, made in France on our production sites in the region of Lyon and Provence, as well as distributed brands, selected according to a rigorous specification.
Because pharmacies and drugstores are specific sale points, with a demanding customer base expecting quality and advices, a particular attention is given to assess attractiveness of our partners brands and their competitive advantages.
We are proud to collaborate with partners caring for the environment and responsible performance. Ciel d’Azur Labs (Pur Aloé and Denticlay brands), Ladrôme, Secrets des Fées, Möllers, Berthe Guilhem soap factory (among others) all sharing a strong societal commitment through concrete actions :
- 1% for the planet,
- certification slow cosmetics,
- certification MSC / Sustainable fishing
- certified partnership by Fair For Life
- Eco conception policy aiming at reducing their ecological print.
A LARGE, DIVERSIFIED AND COMPLETE CATALOGUE
Almost 950 references are offered exclusively to pharmacies and drugstores to dynamize the turnover of the 7 most reaching shelves: Organic and natural cosmetics, Food supplements & dietetic, Phytotherapy & Aromatherapy, Confectionery, Sleep & Mobility, Diapers, Comfort & Rescue.
By requesting our Labs, our customers make their daily life easier and save time and energy:
- A single marketing contact : your pharmaceutical representative
- A single order, delivery and billing
- Fast delays
AN INTEGRATED LOGISTIC PLATFORM
Our integrated logistics platform, based in the South of Lyon, is certified organic farming (AB) and ECOCERT. Our team work in 2×8 to ensure our customers deadlines and a service quality at the level of their requirements.
OUR OWN BRANDS MANUFACTURED IN THE SOUTH OF LYON AND PROVENCE
All our cosmetics are designed and manufactured in our French production sites (South Lyon and Alpes de Haute Provence). Since our creation, we regularly invest in our industrial park in order to benefit from ultra-modern production units and to ensure an optimal level of quality and safety for our products.
Built in 2017, our factory meets the strictest certifications and standards: GMP Cosmetics ISO 22716 compliance, production workshops under filtered and controlled atmosphere, as well as ECOCERT certification for the manufacture and marketing of organic products.
A BEAUTY ADVISORS TEAM DEDICATED TO PHARMACIES & DRUGSTORES
Taking advantage from a strong expertise in the cosmetics field, food supplements, aromas and herbal medicine, our beauty advisors work hand in hand with the pharmacy teams to guide consumers in their choices. All our employees beenefits from regular training programs on our products and advice in pharmacies/drugstores.
They respect our chart, draw by the Laboratoires Sicobel, aiming at respectful collaboration, in a register of mutual trust. Their strengths? A pronounced taste for human relations, listening and advice. Each year, more than 7000 days of animation and/or training are led by our team, in cooperation with pharmacists.
SALES TOOLS TO GUIDE FINAL CONSUMERS
The Laboratoires Sicobel are comitted to supporting pharmacies and drugstores to facilitate the purchase process for their customers.
“To make people known, to make people love, to make people buy”, this is the objective of the system deployed by all our brands through tools such as merchandising plans, shelf stops, showcase and front display, the challenges in point of sales or promotions.
MULTIMEDIA COMMUNICATION CAMPAIGN TO BOOST OUR RENOWN
Our brands speak regularly through TV campaigns, press, Public Relations events. They communicate regularly on social networks such as Instagram and Facebook to create a close relationship with their consimers and guide them to pharmacies and drugstores.
Many brands are also awarded prizes, awarded by prestigious and independent organizations. The Victoires de la Beauté for the BcomBio Eye contour care, the 1st Top Health prize for Möllers cod liver oil, the Cosmetic Observatory for BcomBio, etc.